Nandini
The Live to Give campaign, also known as the Prabhupada Marathon, is an annual effort to “cover the earth” with Bhagavad-gitas. This global operation, which launches the day after Bhadra Purnima and runs until January, is coordinated by the BBT MCI team.
Year-over-year results have increased rapidly. In 2020, we distributed 2.1 million Gitas. In 2021, we distributed 2.8 million. Our goal for 2022 was set at three million.
Thousands of book distributors from hundreds of ISKCON centers worked together to reach this goal. Gitas were even delivered to Antarctica, fulfilling a long-held desire to bring Krishna consciousness to every continent on earth. The final count was 3,500,899 Bhagavad-gitas distributed, smashing the audacious goal and breaking book distribution records. The results reported are from Sep 11 2022 to Jan 7, 2023.
When announcing the final tally, Vaiseika Prabhu said, “Again, we smashed the goal by Lord Caitanya’s mercy. Congratulations to everybody who worked together. It’s very satisfying to know that we can work together; I think that’s the most important of all. We’re in possession of the most valuable literature in the world, and we have pipelines open to distribute them. We can keep encouraging each other, and reaching for new heights, and Lord Caitanya will help us. In the process, I daresay we will either go back to Godhead, or Krishna will put us in a new place to increase the book distribution.”
He added, “When there’s noticeable growth, even though it doesn’t seem possible, we naturally come to the conclusion that Krishna is helping us in various ways. We can see how we’re instrumental; we’re not the doers. But Krishna is, and He’s helping us to expand. That’s the fuel the Krishna Consciousness Movement runs on: a powerful sense that we’re acting as instruments.”
